Design, crochet and slow fashion woven by the love of what is done by hand.

"Jô de Paula Ateliê is a brand that reveals, in contemporary aesthetics, the rescue of regionalism. A work in which the final art occurs through the junction of tradition, cultural strength, design, quality and love, which are the most important foundations for its existence. A partnership with the artisans from North Brazil, in which knowledge is woven together, creating affective pieces made with respect to the one who produces and purchases! "